Client:
The Long Drink Company
Deliverables:
Brand Strategy
Media Buying
Content Creation
Long Drink

The Finnish Long Drink has a story unlike any other alcohol brand being sold on the market today. This legend began as a solution to thirsty attendees at the 1952 Olympics held in Finland. Since then, this refreshing citrus soda with a liquor kick—known as lonkero in Finnish—was brought to the United States in hopes of captivating a new market. 

With a beverage market becoming more crowded day-by-day—especially with hard seltzers being all the rage in the States—the team at Media RED knew we needed to ensure this drink stood out. With advanced targeting via paid media strategy and location-specific creative to make each ad feel unique, Media RED implemented a robust (and scalable) dynamic creative strategy to grow this one-of-a-kind beverage from a few states to becoming available nationwide.


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Location Specific Advertising

People are bombarded by ads every single day across a variety of channels. In an effort to stand out above the clutter, each digital advertisement catered to a specific location included copy and visuals pertaining to that region. This drastically improved performance across the board, and made each ad feel unique to every potential new customer.

Location Specific Advertising

People are bombarded by ads every single day across a variety of channels. In an effort to stand out above the clutter, each digital advertisement catered to a specific location included copy and visuals pertaining to that region. This drastically improved performance across the board, and made each ad feel unique to every potential new customer.

Location Specific Advertising

People are bombarded by ads every single day across a variety of channels. In an effort to stand out above the clutter, each digital advertisement catered to a specific location included copy and visuals pertaining to that region. This drastically improved performance across the board, and made each ad feel unique to every potential new customer.

No items found.

Location Specific Advertising

People are bombarded by ads every single day across a variety of channels. In an effort to stand out above the clutter, each digital advertisement catered to a specific location included copy and visuals pertaining to that region. This drastically improved performance across the board, and made each ad feel unique to every potential new customer.

Location Specific Advertising

People are bombarded by ads every single day across a variety of channels. In an effort to stand out above the clutter, each digital advertisement catered to a specific location included copy and visuals pertaining to that region. This drastically improved performance across the board, and made each ad feel unique to every potential new customer.

Location Specific Advertising

People are bombarded by ads every single day across a variety of channels. In an effort to stand out above the clutter, each digital advertisement catered to a specific location included copy and visuals pertaining to that region. This drastically improved performance across the board, and made each ad feel unique to every potential new customer.

Dynamic Creative Optimization

Some ads work better than others, especially in different locations with different audiences. To ensure spend was optimized to the best of its ability, we’d test out multiple forms of creative to find the best ad combinations that drive the right outcomes.

Dynamic Creative Optimization

Some ads work better than others, especially in different locations with different audiences. To ensure spend was optimized to the best of its ability, we’d test out multiple forms of creative to find the best ad combinations that drive the right outcomes.

Dynamic Creative Optimization

Some ads work better than others, especially in different locations with different audiences. To ensure spend was optimized to the best of its ability, we’d test out multiple forms of creative to find the best ad combinations that drive the right outcomes.

Dynamic Creative Optimization

Some ads work better than others, especially in different locations with different audiences. To ensure spend was optimized to the best of its ability, we’d test out multiple forms of creative to find the best ad combinations that drive the right outcomes.

Dynamic Creative Optimization

Some ads work better than others, especially in different locations with different audiences. To ensure spend was optimized to the best of its ability, we’d test out multiple forms of creative to find the best ad combinations that drive the right outcomes.

Dynamic Creative Optimization

Some ads work better than others, especially in different locations with different audiences. To ensure spend was optimized to the best of its ability, we’d test out multiple forms of creative to find the best ad combinations that drive the right outcomes.