The Finnish Long Drink has a story unlike any other alcohol brand being sold on the market today. This legend began as a solution to thirsty attendees at the 1952 Olympics held in Finland. Since then, this refreshing citrus soda with a liquor kick—known as lonkero in Finnish—was brought to the United States in hopes of captivating a new market.
With a beverage market becoming more crowded day-by-day—especially with hard seltzers being all the rage in the States—the team at Media RED knew we needed to ensure this drink stood out. With advanced targeting via paid media strategy and location-specific creative to make each ad feel unique, Media RED implemented a robust (and scalable) dynamic creative strategy to grow this one-of-a-kind beverage from a few states to becoming available nationwide.