Client:
Marriott/Autograph Collection
Deliverables:
Development
Content Creation
Production
Brand Strategy
Media Buying
Hotel Paseo

From its opening in 2018, Hotel Paseo differed from all of the properties in the area with its location serving as the heartbeat of the desert. Just steps away from world-class art, food, and fashion; the thriving community and liveliness separates it from all the rest. 

Media RED was brought in to amplify this by creating an original hotel experience within the guidelines of Marriott’s independent collective, Autograph Collection Hotels. Inspired by the rich history of the Palm Springs area, we determined the tone and spirit of the brand, while defining key cornerstones that make the property and brand identity unique. Going beyond production and strategy, our storytelling transcends to development and curating experiences. 

Hotel Paseo has received many awards and accolades including Traveler's Choice 2021 by Tripadvisor.

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Branding and Development

Starting from scratch, we spearheaded the creative vision and wrote the brand book for Hotel Paseo. From graphic design elements to the addition of a vintage airstream in the courtyard, we created a signature experience unlike anything else. Media RED’s branding of Hotel Paseo was so highly regarded by Marriott executives that a deck was created for future ‘Autograph Collection’ hotels to emulate Media RED’s branding.

Branding and Development

Starting from scratch, we spearheaded the creative vision and wrote the brand book for Hotel Paseo. From graphic design elements to the addition of a vintage airstream in the courtyard, we created a signature experience unlike anything else. Media RED’s branding of Hotel Paseo was so highly regarded by Marriott executives that a deck was created for future ‘Autograph Collection’ hotels to emulate Media RED’s branding.

Branding and Development

Starting from scratch, we spearheaded the creative vision and wrote the brand book for Hotel Paseo. From graphic design elements to the addition of a vintage airstream in the courtyard, we created a signature experience unlike anything else. Media RED’s branding of Hotel Paseo was so highly regarded by Marriott executives that a deck was created for future ‘Autograph Collection’ hotels to emulate Media RED’s branding.

No items found.

Branding and Development

Starting from scratch, we spearheaded the creative vision and wrote the brand book for Hotel Paseo. From graphic design elements to the addition of a vintage airstream in the courtyard, we created a signature experience unlike anything else. Media RED’s branding of Hotel Paseo was so highly regarded by Marriott executives that a deck was created for future ‘Autograph Collection’ hotels to emulate Media RED’s branding.

Branding and Development

Starting from scratch, we spearheaded the creative vision and wrote the brand book for Hotel Paseo. From graphic design elements to the addition of a vintage airstream in the courtyard, we created a signature experience unlike anything else. Media RED’s branding of Hotel Paseo was so highly regarded by Marriott executives that a deck was created for future ‘Autograph Collection’ hotels to emulate Media RED’s branding.

Branding and Development

Starting from scratch, we spearheaded the creative vision and wrote the brand book for Hotel Paseo. From graphic design elements to the addition of a vintage airstream in the courtyard, we created a signature experience unlike anything else. Media RED’s branding of Hotel Paseo was so highly regarded by Marriott executives that a deck was created for future ‘Autograph Collection’ hotels to emulate Media RED’s branding.

Hyper-targeted Strategy, Organic Media Management, and Influencer Integration

Knowing your audience and strategic spend is key. We create custom geo-located and hyper-targeted campaigns that reach an audience inclined to ‘Book Now.’ Simultaneously, a lot goes into the perfect Instagram feed. We maintain glossy, premium social channels for Hotel Paseo that showcase the lifestyle, architecture, and culture of the property as well as the surrounding area. In addition to using content captured by us, we host influencer events at the hotel to capture new organic UGC and recruit micro-influencers to post and deliver fresh assets.

Hyper-targeted Strategy, Organic Media Management, and Influencer Integration

Knowing your audience and strategic spend is key. We create custom geo-located and hyper-targeted campaigns that reach an audience inclined to ‘Book Now.’ Simultaneously, a lot goes into the perfect Instagram feed. We maintain glossy, premium social channels for Hotel Paseo that showcase the lifestyle, architecture, and culture of the property as well as the surrounding area. In addition to using content captured by us, we host influencer events at the hotel to capture new organic UGC and recruit micro-influencers to post and deliver fresh assets.

Hyper-targeted Strategy, Organic Media Management, and Influencer Integration

Knowing your audience and strategic spend is key. We create custom geo-located and hyper-targeted campaigns that reach an audience inclined to ‘Book Now.’ Simultaneously, a lot goes into the perfect Instagram feed. We maintain glossy, premium social channels for Hotel Paseo that showcase the lifestyle, architecture, and culture of the property as well as the surrounding area. In addition to using content captured by us, we host influencer events at the hotel to capture new organic UGC and recruit micro-influencers to post and deliver fresh assets.

Hyper-targeted Strategy, Organic Media Management, and Influencer Integration

Knowing your audience and strategic spend is key. We create custom geo-located and hyper-targeted campaigns that reach an audience inclined to ‘Book Now.’ Simultaneously, a lot goes into the perfect Instagram feed. We maintain glossy, premium social channels for Hotel Paseo that showcase the lifestyle, architecture, and culture of the property as well as the surrounding area. In addition to using content captured by us, we host influencer events at the hotel to capture new organic UGC and recruit micro-influencers to post and deliver fresh assets.

Hyper-targeted Strategy, Organic Media Management, and Influencer Integration

Knowing your audience and strategic spend is key. We create custom geo-located and hyper-targeted campaigns that reach an audience inclined to ‘Book Now.’ Simultaneously, a lot goes into the perfect Instagram feed. We maintain glossy, premium social channels for Hotel Paseo that showcase the lifestyle, architecture, and culture of the property as well as the surrounding area. In addition to using content captured by us, we host influencer events at the hotel to capture new organic UGC and recruit micro-influencers to post and deliver fresh assets.

Hyper-targeted Strategy, Organic Media Management, and Influencer Integration

Knowing your audience and strategic spend is key. We create custom geo-located and hyper-targeted campaigns that reach an audience inclined to ‘Book Now.’ Simultaneously, a lot goes into the perfect Instagram feed. We maintain glossy, premium social channels for Hotel Paseo that showcase the lifestyle, architecture, and culture of the property as well as the surrounding area. In addition to using content captured by us, we host influencer events at the hotel to capture new organic UGC and recruit micro-influencers to post and deliver fresh assets.

Event Planning

We’re the life of the party. Media RED launched the first ever music festival at Hotel Paseo, Airstream Palooza. Featured in the New York Times, this festival garnered locals, vacationers, and top influencers at a first of its kind event that created buzz and great PR for the hotel.

Event Planning

We’re the life of the party. Media RED launched the first ever music festival at Hotel Paseo, Airstream Palooza. Featured in the New York Times, this festival garnered locals, vacationers, and top influencers at a first of its kind event that created buzz and great PR for the hotel.

Event Planning

We’re the life of the party. Media RED launched the first ever music festival at Hotel Paseo, Airstream Palooza. Featured in the New York Times, this festival garnered locals, vacationers, and top influencers at a first of its kind event that created buzz and great PR for the hotel.

Event Planning

We’re the life of the party. Media RED launched the first ever music festival at Hotel Paseo, Airstream Palooza. Featured in the New York Times, this festival garnered locals, vacationers, and top influencers at a first of its kind event that created buzz and great PR for the hotel.

Event Planning

We’re the life of the party. Media RED launched the first ever music festival at Hotel Paseo, Airstream Palooza. Featured in the New York Times, this festival garnered locals, vacationers, and top influencers at a first of its kind event that created buzz and great PR for the hotel.

Event Planning

We’re the life of the party. Media RED launched the first ever music festival at Hotel Paseo, Airstream Palooza. Featured in the New York Times, this festival garnered locals, vacationers, and top influencers at a first of its kind event that created buzz and great PR for the hotel.